Do you want to scale your revenue?Are you equipped to lead at that scale?
I've spent more than 30 years scaling revenue beyond $1B and developed field-tested frameworks to lead at that scale.
B2B Commercial Advisor
Digital & AI Transformation
Field-Tested Frameworks
Who I Work With
“The skills that got me here aren't the ones I need now.”
- Newly promoted VPs and SVPs adjusting to a much larger scale of leadership
- Executives carrying a high-visibility, ambiguously defined mandate from the C-suite
- Senior leaders navigating a reorg, stalled transformation, or team in crisis
- American executives working inside German multinational organizations
“What got us here won't get us to where I want to go. I need help from someone who's scaled revenue before.”
- Growth-stage CxOs and SVPs scaling toward $1B who've outgrown their original playbook
- CMOs and SVPs recently handed digital & AI commercial transformation responsibility without a roadmap
- Software, Martech, automotive services, and AI companies trying to sell into the semiconductor industry
“The revenue numbers look good, but I can't tell if they're the result of a repeatable GTM model — or a few relationships that walk out the door.”
- CEOs without a sales background who need to judge their own GTM strategy with confidence
- Executives leading post-acquisition integration of sales and marketing organizations
- PE operating partners needing fast, credible GTM due diligence and turnaround plans for portfolio companies
“Participants enjoy the sessions, I just don't see the behavior change when they go back to their jobs.”
- CHROs and VPs of HR looking for leadership development capability grounded in real operating experience, not generic academic training
What We Do Together
Coaching for CEOs, founders, and VP/SVP leaders scaling their impact as their organizations grow more complex. Engagements are built around outcomes:
- Positioning, interviewing, and earning your next promotion
- Building a 100-day plan for fast impact in your new role
- Building trust and your executive presence
- Communicating your vision to build shared ownership
- Translating your strategy into disciplined execution
- Applying practical tactics to influence decisions inside a German company
Shawn built these frameworks from a leadership diary he kept across 35 years of global leadership, including three decades operating as an American executive inside a German company, so you get what works without spending years figuring it out yourself. Proven, practical tools to help you activate your Vision, operate as One Team, implement your strategy as a Bridge Leader, and communicate to the right Audience.
Advisory for CEOs, commercial executives, founders, and private equity companies accelerating B2B growth. Engagements are built around outcomes:
- Building a scalable GTM engine to reach >$1B revenue
- Capturing market/customer entry and expansion goals
- Turning vision into operational execution
- Assessing a target's GTM engine before deal closure
- Integrating commercial teams for M&A deals
Shawn has personally scaled a business from $200M to >$1B in revenue, led a commercial team that grew revenue from $2.2B to $3.7B, and led multiple billion-dollar acquisition integrations. He combines that experience with his frameworks to build One Team and Bridge Vision to Execution, turning growth strategies into repeatable revenue.
Advisory for enterprises modernizing digital customer engagement and putting AI to work in ways that actually move revenue. Engagements are built around outcomes:
- Assessing digital & AI transformation readiness using the HAIKU framework
- Demystifying B2C digital techniques for B2B enterprises
- Creating self-service digital customer engagement journeys
- Building a martech ecosystem roadmap that grows qualified pipeline
- Engaging traditional salespeople to adopt digital habits
- Launching GenAI GTM solutions that create measurable business value
As the executive who led Infineon's global commercial digital transformation, Shawn delivered a redesigned global website and technology platform, launched the semiconductor industry's first GenAI digital assistant, and built a martech ecosystem that doubled annual site traffic to 16 million visitors and grew qualified leads 80x. He created the HAIKU framework, a practical checklist for identifying the gaps that determine whether GenAI investments actually create business value.
Trusted by the Leaders He's Coached
Janna K.
Director of Finance
Leon M.
Sr. Director Quality
Eric S.
Sr. Director Performance Marketing
Ready to lead at scale?
Book a free, confidential call or email me to get started.